"to make a pretense of," 1660s, earlier "to assume the character of (someone)," 1590s; originally in English in a now-obsolete sense of "aim at, aspire to, desire" (early 15c.), from Old French afecter (15c.), later affecter, from Latin affectare "to strive after, aim at, aspire to," frequentative of afficere (past participle affectus) "to do something to, act on, influence" (see affect (n.)). Related: Affected; affecting.