shewel (n.)

Middle English shei, "easily frightened or startled," from late Old English sceoh "timid, easily startled," from Proto-Germanic *skeukh(w)az "afraid" (source also of Middle Low German schüwe, Dutch schuw, German scheu "shy;" Old High German sciuhen, German scheuchen "to scare away"). Cognates outside Germanic are uncertain, unless perhaps in Old Church Slavonic shchuti "to hunt, incite." Italian schivare "to avoid," Old French eschiver "to shun" are Germanic loan-words.

The meaning "shrinking from contact with others, difficult of approach because of timidity" is by c. 1600. The meaning "lacking, short of" is from 1895, American English gambling slang. As the last element of a compound (gun-shy, etc.) "frightened, averse, reluctant," by 1849.

1550s, from scare (v.) + crow (n.). Earliest reference is to a person employed to scare birds. Meaning "figure of straw and old clothes made to resemble a person and set in a grain field or garden" to frighten crows and other birds from the crop is implied by 1580s; hence "gaunt, ridiculous person" (1590s). For the formation, compare daredevil.

An older name for such a thing was shewel. Shoy-hoy apparently is another old word for a straw-stuffed scarecrow (Cobbett began using it as a political insult in 1819 and others picked it up; OED defines it as "one who scares away birds from a sown field," and says it is imitative of their cry). Also fray-boggard (1530s). Middle English had skerel, apparently in the same sense, from skerren "scare."