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suasion (n.)

late 14c., suasioun, "persuasiveness; act or fact of urging;" c. 1400, "argument intended to persuade;" from Old French suasion (14c.) and directly from Latin suasionem (nominative suasio) "a recommending, advocacy, support," noun of action from past-participle stem of suadere "to urge, incite, promote, advise, persuade." This is literally "recommend as good," from PIE root *swād- "sweet, pleasant" (source also of Latin suavis "sweet;" see sweet (adj.)).

The English word survives chiefly in the phrase moral suasion (1640s) "act or effort of persuading the moral nature." Latin Suada was the goddess of persuasion.

also from late 14c.
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Trends of suasion

updated on September 14, 2023

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